This is the step that will make you stand apart from the rest of your competition. After spending some time researching your topic, you might know what information is widely available and what isn’t.
You might know what content is missing and what content needs to be updated.
Take the column that you just wrote in the above section and start refining it. Add new sections that will make your content more useful and remove those sections that you feel unnecessary.
But before doing this process, you should know who your target audience is!
A target audience is a group of people that share the same age, problems, demographics, etc.
Your writing should change depending on the people that you are targeting.
For example, if I’m writing an article about VPN for complete beginners, I can’t randomly use the words like Double VPN, Geo-Blocks, and Bandwidth Throttling.
I will have to walk them by defining these technical words first before using them in my article. Similarly, if you are writing for an audience well known in that subject, you cannot provide definitions for each word you use.
They will find it irritating and will leave your site in an instant. So know who your target audience is, and then start refining your blog post outline.